The label borrows it's name from Alan Turing, founder of computer science and a figure strongly associated with Manchester and The University. During the Second World War he developed the Turing Bombe which cracked German Enigma codes and helped to win the war. The name harks back to an era when gentlemen wore tailored suits and took pride in their appearance.
The logo design is derived from the rotating drums which face the Turing Bombe machine. Illustrated in a minimalist, iconographic style, the visual identity provides several configurations of the logo which can be used to fit any piece of branded material.