Porrima have developed some of the the most advanced proposal and tariff analysis systems available to the UK telecoms industry. In reflection of this they wanted a unique identity to represent what the company is all about - making complex simple.
The icon represents Porrima's work process which involves them, the customer and the customer’s customer. Shades of purple highlight two figures, appearing at 45° angles within the icon, which in turn create a third figure with arms outstretched. A nod to the idea that putting heads together will result in a better solution.
Porrima's old logo no longer represented the company, their new identity portrays the company's progress and will help it to become a recognisable brand within the industry. I have created a friendly yet professional logo which tells Porrima's story and gives customers insight into what the business is all about.