Brand identity for Porrima, a company based in Manchester which specialises in analysis and sales software solutions. Established for nine years, Porrima felt their old logo was dated and wanted to go back to the drawing board.

Disciplines
Logo design
Brand identity

Clear thinking

Porrima have developed some of the the most advanced proposal and tariff analysis systems available to the UK telecoms industry. In reflection of this they wanted a unique identity to represent what the company is all about - making complex simple.

Simply unique

The icon represents Porrima's work process which involves them, the customer and the customer’s customer. Shades of purple highlight two figures, appearing at 45° angles within the icon, which in turn create a third figure with arms outstretched. A nod to the idea that putting our heads together will result in a better solution.

Clear connection

The circles within the icon create shapes of the letters "P" and "o", connecting perfectly with the logotype.

Clear space

The clear space around the logo has been set at an x-height which relates directly to the width of the circle within the icon and the letter “o” of the logotype.

Social media

I designed a series of eye-catching graphics to enhance the Porrima brand across social media platforms.

iOS & Windows app icon

I designed an icon to be used for Porrima software applications which conforms to the Apple iOS icon grid system. In order for the icon to stand out on a desktop I enhanced the colours using gradients and added a shadow to achieve a 3D effect.

Promotional items

I designed a collection of promotional items, including mugs and mouse mats, to promote the new brand to new and existing clients.

Creative design

Porrima's old logo no longer represented the company, their new identity portrays the company's progress and will help it to become a recognisable brand within the industry. I have created a friendly yet professional logo which tells Porrima's story and gives customers insight into what the business is about.

If you want to work together on a design project, speak to me on 07539 619426 or email hello@gregashleydesign.co.uk to discuss.

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